{"id":380,"date":"2026-10-06T11:34:41","date_gmt":"2026-10-06T11:34:41","guid":{"rendered":"https:\/\/www.finder21.in\/blog\/?p=380"},"modified":"2026-10-06T11:34:41","modified_gmt":"2026-10-06T11:34:41","slug":"wordpress-development-company-in-patna-custom-sites-growth","status":"publish","type":"post","link":"https:\/\/www.finder21.in\/blog\/digital-marketing\/wordpress-development-company-in-patna-custom-sites-growth\/","title":{"rendered":"WordPress Development Company in Patna \u2013 Custom Sites &amp; Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A business website is often the first place where customers learn about a company. It should not only look professional but also make information easy to find, work smoothly on different devices, and encourage visitors to take the next step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses planning to build or improve their online presence, choosing the right <strong>WordPress Development Company In Patna<\/strong> can make the development process more effective. A well-planned WordPress website can bring together attractive design, useful functionality, mobile responsiveness, easy content management, and an SEO-friendly structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finder21 Technology<\/strong> helps businesses create WordPress websites based on their business requirements, target audience, branding, and long-term digital goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is WordPress Development?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress development involves creating, customizing, improving, and maintaining websites using the WordPress platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although WordPress makes website management easier, a professional website requires more than installing a theme. Website structure, navigation, content, plugins, security, performance, responsiveness, and user experience should work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress development may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business website development<\/li>\n\n\n\n<li>Corporate website development<\/li>\n\n\n\n<li>Service-based websites<\/li>\n\n\n\n<li>WordPress landing pages<\/li>\n\n\n\n<li>Blog websites<\/li>\n\n\n\n<li>Custom WordPress websites<\/li>\n\n\n\n<li>Responsive website development<\/li>\n\n\n\n<li>Theme customization<\/li>\n\n\n\n<li>Plugin integration<\/li>\n\n\n\n<li>Website redesign<\/li>\n\n\n\n<li>WordPress maintenance<\/li>\n\n\n\n<li>SEO-friendly development<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The right development approach depends on the business model, website goals, audience, required features, and future plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why WordPress Development in Patna Matters for Businesses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Patna has businesses across education, healthcare, real estate, retail, hospitality, professional services, technology, and other growing sectors. Customers increasingly use search engines and websites to research businesses before making contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A professionally developed website can help businesses create a more useful digital presence through:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Professional Brand Presentation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A well-designed WordPress website can present services, business information, expertise, and brand identity in a clear and professional manner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile-Friendly Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers may visit a website from smartphones, tablets, or desktops. Responsive development helps pages, images, menus, buttons, and forms work properly across different screen sizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Easy Content Management<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress allows businesses to update pages, publish blogs, add new services, and manage website content more conveniently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO-Friendly Foundation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A properly structured WordPress website can provide a useful foundation for on-page SEO, content marketing, local visibility, and ongoing search optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Better User Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear navigation, readable content, useful calls to action, and logical page structures can help visitors find information without unnecessary confusion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Can a WordPress Development Company In Patna Offer?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A professional development partner can support businesses through different stages of website creation and improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Custom WordPress Website Development<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A business website can be developed around its branding, services, target audience, and specific objectives instead of depending completely on a standard template.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WordPress Theme Customization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Themes can be customized to create a website that better matches the company&#8217;s visual identity, content structure, layout, and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Plugin Integration<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suitable plugins can add functions such as contact forms, SEO tools, analytics, security features, booking options, social integrations, and other business requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Website Development<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A WordPress website can include important sections such as Home, About, Services, Portfolio, Blog, FAQs, and Contact pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Landing Page Development<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dedicated landing pages can be created for specific services, marketing campaigns, advertisements, or lead-generation activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WordPress Website Redesign<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An older website may contain useful information but still provide a poor experience because of outdated design, confusing navigation, weak mobile usability, or slow performance. Redesigning these areas can make the website more practical and user-friendly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Choose a Top Development Company In Patna?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a <strong><a href=\"https:\/\/www.finder21.in\">Top Development Company In Patna<\/a><\/strong> should involve more than comparing website designs or prices. Businesses should consider whether the development team understands their actual objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important factors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding of business requirements<\/li>\n\n\n\n<li>Responsive website development<\/li>\n\n\n\n<li>User-friendly navigation<\/li>\n\n\n\n<li>SEO-friendly website structure<\/li>\n\n\n\n<li>Website performance<\/li>\n\n\n\n<li>Secure development practices<\/li>\n\n\n\n<li>Customization capability<\/li>\n\n\n\n<li>Mobile compatibility<\/li>\n\n\n\n<li>Scalability<\/li>\n\n\n\n<li>Clear communication<\/li>\n\n\n\n<li>Technical support<\/li>\n\n\n\n<li>Website maintenance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A strong development process starts by understanding the business before selecting the design and features.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.finder21.in\/blog\/wp-content\/uploads\/2026\/10\/wordpress_image_40kb.jpg\" alt=\"\" class=\"wp-image-382\" srcset=\"https:\/\/www.finder21.in\/blog\/wp-content\/uploads\/2026\/10\/wordpress_image_40kb.jpg 735w, https:\/\/www.finder21.in\/blog\/wp-content\/uploads\/2026\/10\/wordpress_image_40kb-300x200.jpg 300w, https:\/\/www.finder21.in\/blog\/wp-content\/uploads\/2026\/10\/wordpress_image_40kb-439x293.jpg 439w, https:\/\/www.finder21.in\/blog\/wp-content\/uploads\/2026\/10\/wordpress_image_40kb-680x453.jpg 680w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Practical WordPress Website Development Process<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A professional WordPress project generally involves several important stages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Understand the Business<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is identifying the business goals, services, target customers, competitors, branding requirements, and website objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Plan the Website Structure<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pages, navigation, content hierarchy, calls to action, forms, and important website sections are planned according to business requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Create the User Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website should make it simple for visitors to understand services, explore information, and contact the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Develop the WordPress Website<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The selected theme, custom elements, plugins, integrations, and required functionality are implemented according to the project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Add and Organize Content<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Service descriptions, images, business information, FAQs, contact details, and other content are arranged in a clear structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Integrate Required Features<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the business, features such as enquiry forms, WhatsApp communication, maps, analytics, booking functionality, or social media integration can be added.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Test the Website<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pages, links, forms, buttons, menus, responsiveness, loading performance, and important functionality should be tested before launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Launch and Improve<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After launch, the website can continue to be improved through content updates, SEO, security updates, performance monitoring, and technical maintenance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress Features Businesses May Need<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different businesses require different website functions. Common WordPress features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Service pages<\/li>\n\n\n\n<li>Product sections<\/li>\n\n\n\n<li>Contact forms<\/li>\n\n\n\n<li>Lead-generation forms<\/li>\n\n\n\n<li>Blog sections<\/li>\n\n\n\n<li>Image galleries<\/li>\n\n\n\n<li>Testimonials<\/li>\n\n\n\n<li>FAQ sections<\/li>\n\n\n\n<li>Google Maps<\/li>\n\n\n\n<li>WhatsApp integration<\/li>\n\n\n\n<li>Social media integration<\/li>\n\n\n\n<li>Newsletter forms<\/li>\n\n\n\n<li>SEO tools<\/li>\n\n\n\n<li>Analytics<\/li>\n\n\n\n<li>Website search<\/li>\n\n\n\n<li>Mobile-responsive design<\/li>\n\n\n\n<li>Booking or enquiry features<\/li>\n\n\n\n<li>Call-to-action sections<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The objective should not be to add every available feature. Each feature should serve a clear purpose for the customer or business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress Development for Different Businesses in Patna<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress can be adapted to different industries according to their audience and business requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Education Businesses:<\/strong> Course information, admission enquiries, faculty information, blogs, and enquiry forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Healthcare Businesses:<\/strong> Doctor profiles, services, departments, appointment enquiries, and location information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Real Estate Businesses:<\/strong> Property information, image galleries, enquiry forms, project details, and location maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Professional Services:<\/strong> Service pages, company information, testimonials, case studies, and consultation forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Retail Businesses:<\/strong> Product showcases, categories, offers, product information, and customer enquiries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hospitality Businesses:<\/strong> Facilities, rooms, galleries, location information, booking enquiries, and customer reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A successful website should reflect the way customers search for information and decide whether to contact a business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common WordPress Development Mistakes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website can look attractive and still perform poorly when important areas are overlooked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common problems include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complicated navigation<\/li>\n\n\n\n<li>Slow-loading pages<\/li>\n\n\n\n<li>Poor mobile experience<\/li>\n\n\n\n<li>Too many unnecessary plugins<\/li>\n\n\n\n<li>Weak website structure<\/li>\n\n\n\n<li>Poor-quality images<\/li>\n\n\n\n<li>Incomplete service information<\/li>\n\n\n\n<li>Difficult contact forms<\/li>\n\n\n\n<li>Broken links<\/li>\n\n\n\n<li>Weak SEO fundamentals<\/li>\n\n\n\n<li>Outdated plugins<\/li>\n\n\n\n<li>Poor security practices<\/li>\n\n\n\n<li>Lack of regular maintenance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A professional website should balance design, usability, performance, security, content, and business objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Custom WordPress Website vs Basic Template Website<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Area<\/strong><\/td><td><strong>Custom WordPress Website<\/strong><\/td><td><strong>Basic Template Website<\/strong><\/td><\/tr><tr><td>Design<\/td><td>Business-focused<\/td><td>Template-based<\/td><\/tr><tr><td>Customization<\/td><td>High<\/td><td>Limited<\/td><\/tr><tr><td>User Experience<\/td><td>Can be tailored<\/td><td>Depends on template<\/td><\/tr><tr><td>Features<\/td><td>Requirement-based<\/td><td>Predefined<\/td><\/tr><tr><td>Branding<\/td><td>More control<\/td><td>Limited<\/td><\/tr><tr><td>Scalability<\/td><td>Flexible<\/td><td>May become restrictive<\/td><\/tr><tr><td>SEO Structure<\/td><td>Can be optimized<\/td><td>Depends on setup<\/td><\/tr><tr><td>Performance<\/td><td>Can be optimized<\/td><td>Depends on theme\/plugins<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A basic template can work for a simple online presence. However, businesses with specific branding, functionality, SEO, or growth requirements may benefit from a customized WordPress website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Website Performance Matters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website visitors expect pages to load smoothly. Slow performance can make it difficult for users to explore services, read information, submit forms, or contact a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance can be influenced by hosting, image sizes, plugins, website code, caching, database structure, theme configuration, and third-party integrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A professional <strong>WordPress Development Company In Patna<\/strong> should consider performance during development rather than treating it as an issue only after launch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Mobile-Friendly WordPress Development Is Important<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many potential customers access business websites through smartphones. If a website is difficult to read or navigate on a smaller screen, visitors may leave before taking action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Responsive WordPress development helps menus, images, buttons, forms, content sections, and calls to action adjust to different screen sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is simple: visitors should be able to use the website comfortably whether they are browsing from a smartphone, tablet, or desktop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Finder21 Technology Can Help<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finder21 Technology<\/strong> focuses on creating WordPress websites around practical business requirements, customer expectations, branding, and digital growth objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The development approach can include website planning, responsive design, WordPress development, theme customization, plugin integration, SEO-friendly structure, performance considerations, website redesign, and technical support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses searching for a <strong><a href=\"https:\/\/www.finder21.in\">WordPress Development Company In Patna<\/a><\/strong>, it is important to look beyond design and pricing. Website quality, usability, communication, security, scalability, and ongoing support can all influence the long-term value of a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses looking for a <strong>Top Development Company In Patna<\/strong> should also consider whether the development approach can support their current requirements while remaining flexible enough for future business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does a WordPress Development Company In Patna do?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A WordPress development company can design, develop, customize, optimize, redesign, and maintain WordPress websites according to business requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why should a business choose WordPress development?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress offers a flexible platform for creating business websites, managing content, publishing blogs, and integrating useful website features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What services does a Top Development Company In Patna provide?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Services can include custom WordPress development, responsive design, theme customization, plugin integration, website redesign, SEO-friendly development, performance optimization, and maintenance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can a WordPress website be customized?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. WordPress websites can be customized according to business branding, page requirements, functionality, content structure, and customer needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is mobile responsiveness important for WordPress websites?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. A responsive website helps visitors access content, menus, forms, and other important sections comfortably across different devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can an existing WordPress website be redesigned?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. An existing website can be redesigned to improve its appearance, navigation, mobile experience, performance, content structure, and usability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is SEO important for WordPress development?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. A properly structured WordPress website can provide a strong technical foundation for SEO. However, rankings also depend on content quality, competition, authority, user experience, and ongoing optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does a WordPress website need maintenance?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Regular updates, backups, security checks, plugin management, performance monitoring, and content updates can help keep a website secure and functional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business website is often the first place where customers learn about a company. It should not only look professional but also make information easy to find, work smoothly on different devices, and encourage visitors to take the next step. For businesses planning to build or improve their online presence, choosing the right WordPress Development [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[115,114],"class_list":["post-380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-top-development-company-in-patna","tag-wordpress-development-company-in-patna"],"_links":{"self":[{"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":1,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions\/384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/media\/383"}],"wp:attachment":[{"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.finder21.in\/blog\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}